The idea
Sun protection is no longer seasonal. It’s daily.
You put on sunscreen at 8am. By lunch, it’s gone. Dermatologists recommend reapplying every 2 hours, yet almost no one does. Because who wants to redo their makeup in the middle of the day?
Move to tilt · Tap to spray
Meet the charm.
An SPF50 facial mist, designed as an accessory. Clip it onto your bag and protect your skin in 3 seconds, wherever your day takes you.
- Worn on your bag
- 3 seconds, over makeup
- Refillable
SPF50 formula in development.
One charm. Refills for life.
Buy your charm once. Then choose how you refill.
Refill Subscription
from €29.90 per delivery
3 refills delivered to your door. Choose your rhythm: every month, every 2 months or every 3 months. Pause or cancel anytime.
Your deliveries
Launch prices, VAT included. Coming soon.
Make it yours.
Add a charm, mark a moment. Collectible charms and limited editions to personalise your Sunny Charm.
A mother and daughter story.
Sunny Charm brings together two worlds. Agnes Bellulo, co-founder: 40 years in beauty, a sun care pioneer and a 2015 beauty award winner. Romy Ammar, founder: 11 years in luxury retail in Dubai, from Louis Vuitton to De Beers. Together, we are bringing the codes of luxury to daily sun protection.
Agnes Bellulo
Co-founder
40 years in beauty. Sun care pioneer. 2015 beauty award winner.
Romy Ammar
Founder
11 years in luxury retail in Dubai, from Louis Vuitton to De Beers.